The Devil's Klout.

Your Klout score won't help you be a better person.

If The Devil had a Klout score, what would it be? What would his topics of influence be? And would he be a Thought Leader, a Specialist or a Celebrity?

Tweet

KLOUT 101 - How to be truly influential.

Yes. YOU are one of the most influential people in social media and can start a trend with a single tweet. Wow, you actually have more KLOUT than Justin Bieber!

But guess what? With awesome power comes huge responsibility. Now that you have this amazeballs Klout score of 101, what are you going to do with it?

Duh. Get the t-shirt, put it on* and then go out into the real world and smile. That is how you will influence real people.

And hug them. Your life will be better.

*T-shirt isn't actually necessary. But it is fun and cool in a geeky kind of way.

Tweet

Klout PERKS.

Klout is back on my radar.

"But JC, I got loads of free stuff from Klout! Free this, free that."

Klout perks are not 'free'. Every time someone talks/tweets/posts about their perks they are advertising for Klout the company and its clients. It's my personal view that Klout perpetuates an unhealthy type of advertising/marketing practice which allows the media to prey on human unconscious inferiority complex. This practice regularly tears down the public's self esteem, makes us feel, fat, ugly and poor and generally unworthy so that we will spend money to try to alleviate a perceived void. Klout exploits this human foible in their business model and harnesses whatever influence you have to make a buck.

BTW you're awesome no matter what your score is. Here's a HUG.

Tweet

Compare your KLOUT Score with your SEXYTIME!

No algorithm needed to predict this particular KLOUT Perk. And prolly the only Klout perk that comes with -K. (<-- see what I did there?)

And no, it doesn't matter which colour is which.

If you were sad to see your Klout Score drop, I hope I've cheered you up.

Share.

Tweet

My KLOUToris.

WARNING: You have been warned.

My Klout score has been going down on me (<--see what I did there?) since yesterday's Klout Fall. Turns out I'm not all that influential... but the good news is that there is one person in my life I am able to influence and he's giggling over my shoulder as I write this.

Share.

Tweet

The KLOUT Fall.

The big news today is that Klout changed its algorithm* to be more accurate. Yay for accuracy! I, along with many others, found our Klout scores hurtling towards certain ignominy, without a parachute. Turns out we weren't as influential as we thought we were.

Does this matter? I don't know! I have yet to figure Klout out. Here are 5 things a high Klout score probably cannot do for you:

1. Rub ointment on your chilblains.
2. Comfort you when you cry at movies.
3. Get you a roll of toilet paper when you really, really need it.
4. Draw a funny picture of you.
5. Tell you when Mr. Crusty is hanging out of your nose.
6. Feed you bacon. Wait, that's six. Okay six things then.

But perhaps Klout can actually feed you. So I want to know - have you or anyone you know ever put food on the table, i.e. landed a job or a sponsor, based on what their Klout score is? If so, I'll give you some +K and a big high five.

Drawing stuff about Klout is fun. I like it because Klout taps into a basic human condition: the need to be validated. If you're upset about your plummeting score, it might be useful to remember that Klout is not a social service, it's a business. You are valuable and awesome with -K and a big high five!

*An algorithm is a really amazing and fabulous thing that can predict stuff, like what size underwear your future mother-in-law will wear. Probably. 

Tweet