I'm going over the top with tacky photos of my books surrounded by Christmas decorations. If all the shops can do it, why can't I? Amateur is the new Awesome!
I used to get down on myself for sucking.
But you know what? I've sold 17 books in the last 17 days: there are at least 17 people who will see my books on Christmas morning. That may sound pathetic to some but I think I'm doing pretty well for someone who is very bad at marketing.
Those 17 books would not have sold without the help and support of those who shared my books, did book reviews and blog posts and took the time to be generally encouraging and say nice things. I love you forever and back.
And I suppose I should give some love to my bad self for even drawing those books in the first place.
"Three books in one year, JC, on top of everything else that you do. Focus on those 17 people unwrapping your books on Christmas day and smile."
*pats self on back*