Another incarnation of The Man? We shall see. Ello is certainly appealing to social media's early adopters.
In the meantime, it's really fucking hilarious to watch all the Ello noobs stumbling around in the dark.
It reminds me of when Google+ started...all actors shouting on the stage and no one in the audience.
I'm hopeful. What's your Ello @? Mine is @theanimatedwoman.